Recent Work - LuxCitizenship
LuxCitizenship.com
LuxCitizenship
When I recovered Luxembourgish nationality through my ancestry in 2013, I realized that there were no materials explaining the process for someone that didn’t speak French. I wrote the first model application letters and program that was widely shared around the English-speaking part of the internet.
By November 2016, I became aware that the political changes happening around the world and specifically the USA would drive more Americans to look for dual citizenship and that I could use my knowledge to share life changing opportunities with others.
LuxCitizenship was originally launched as a side project. I leveraged my unique background in branding, marketing, web design, graphic design, entrepreneurship and international relations to create every part of the business myself, from the website, to all of the advertising, all of the articles, all the video content, all the management, and all the citizenship procedures. Over time, I have been able to create a well oiled and automated machine, driven by SEO, the website brings about 100 qualified inquiries a month.
Over the years, our community has grown consistently. As of November 2023, we have helped 1,550 Americans reclaim Luxembourgish citizenship, as well as about another 75 people born of different nationalities. We have about another 200 Americans in the process of claiming the citizenship. If our community was a commune in Luxembourg, we’d have more grand-ducal citizens in it than Flaxweiler.
Beyond out immediate community of clients in the United States, we’ve increased our activity to cover research reports on the Luxembourg Dual Citizens in Brazil and the Argentina as well as videos about Luxembourg and its culture.
Our goal is to build a true community between the Luxembourgish citizens in the Americas and the Grand Duchy.
The LuxCitizenship Story
In May 2020, I organized a webinar to mark the launch of our community video campaign. The webinar was attended by 110 people and 89% stayed for over 90 minutes for our conversation simultaneously translated in Portuguese. During the webinar, I broke down the European covid situation, the Covid regulations in Luxembourg and the jurisprudence of the Luxembourgish nationality law. In this section of the webinar, I introduce our business and my story as a dual citizen.
What Makes Luxembourg So Special
In this video, I personally crated with the assistance of a professional voice actress, we break down some of the amazing things that Luxembourg has to offer especially for future dual citizens.
What Makes Luxembourg A Great Place to Live
In this video I designed and completed myself with the help of a professional voice actress, we review what makes Luxembourg such a special place and what are the unique characteristics it has to offer for future dual citizens.
RTL Report on American-Luxembourgers
In August 2017, RTL recorded a report in New York City on the huge increase in American citizens obtaining dual citizenship through ancestry. I was selected by the Consulate-General of Luxembourg to be a focus of the report, I got to take the TV crew around to my work and in the kitchen as I made Bouneschlupp while recounting my great-grandmother’s story. When this report was broadcast on RTL, my long lost relatives in Luxembourg saw it leading to a story that completely changed my life.
RTL Report on American-Luxembourgers
In August 2017, RTL recorded a report in New York City on the huge increase in American citizens obtaining dual citizenship through ancestry. I was selected by the Consulate-General of Luxembourg to be a focus of the report, I got to take the TV crew around to my work and in the kitchen as I made Bouneschlupp while recounting my great-grandmother’s story. When this report was broadcast on RTL, my long lost relatives in Luxembourg saw it leading to a story that completely changed my life.
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Project - We Want to Stay What We Are Campaign
Mir Wëlle Bleiwe Wat Mir Sinn
A Community Video Campaign from the American-Luxembourger Community
Campaign: We Want to Stay What We Are
Creative Direction: Daniel ATZ
Producer: Daniel ATZ
Video Editing, Production: Lauren LOWELL
Project: Campaign of 4 compilation videos based on 51 crowdsourced videos
Because of the Covid-19 Pandemic, thousands of people in the USA and Brazil risked to permanently lose out on the opportunity to reclaim Luxembourgish nationality.
Under Luxembourg’s nationality law, applicants to recover Luxembourgish nationality through ancestral origins had until December 31, 2020. Realizing that due to the pandemic global travel would not be possible in 2020, I decided that I needed to do something. Obtaining Luxembourgish nationality through my own origins was one of the most important things I did in my life. I wanted to make sure that the hundreds of my clients and thousands of other people entitled to nationality did not lose out on this opportunity.
Because of the Covid-19 Pandemic, thousands of people in the USA and Brazil risked to permanently lose out on the opportunity to reclaim Luxembourgish nationality.
Under Luxembourg’s nationality law, applicants to recover Luxembourgish nationality through ancestral origins had until December 31, 2020. Realizing that due to the pandemic global travel would not be possible in 2020, I decided that I needed to do something. Obtaining Luxembourgish nationality through my own origins was one of the most important things I did in my life. I wanted to make sure that the hundreds of my clients and thousands of other people entitled to nationality did not lose out on this opportunity.
Working through my business LuxCitizenship, I announced a webinar to discuss the Covid-19 impact on dual citizenship applications. Realizing that thousands of Brazilians were affected by this matter and speaking Portuguese, I also reached out to the Brazilian-Luxemoburgish community.
In the end, 111 people joined for a webinar that was planned for 1 hour but lasted 93 minutes because I had to speak slowly for the Brazilian simultaneous interpreter. 89% of guests stayed for the entire 93 minutes. In the webinar, I made a direct appeal to applicants to record an up to three minute video of themselves and what their future citizenship, Luxembourgish heritage and future opportunities in Luxembourg meant to them.
We registered over 3,000 unique hits to the campaign page within 48 hours. In the end over the course of 10 days, we collected videos from 51 people across the US and Brazil. This amounted to 118 minutes of content of different formats and messages.
Working through my business LuxCitizenship, I announced a webinar to discuss the Covid-19 impact on dual citizenship applications. Realizing that thousands of Brazilians were affected by this matter and speaking Portuguese, I also reached out to the Brazilian-Luxemoburgish community.
In the end, 111 people joined for a webinar that was planned for 1 hour but lasted 93 minutes because I had to speak slowly for the Brazilian simultaneous interpreter. 89% of guests stayed for the entire 93 minutes. In the webinar, I made a direct appeal to applicants to record an up to three minute video of themselves and what their future citizenship, Luxembourgish heritage and future opportunities in Luxembourg meant to them.
We registered over 3,000 unique hits to the campaign page within 48 hours. In the end over the course of 10 days, we collected videos from 51 people across the US and Brazil. This amounted to 118 minutes of content of different formats and messages.
We spent another week of nonstop work sorting through the videos to create a unified message to share with the Deputies of Luxembourg’s Chamber of Deputies about why all these individuals care about Luxembourg and why they hoped the nationality deadline would be changed.
The Campaign was featured on RTL’s De Journal in an interview along with The Honorable Minister of Justice and Minister of Culture Sam Tanson (see right).
Outcome: On June 18th, the Chamber of Deputies voted to prolong the deadline for individuals to travel to Luxembourg until December 31, 2021. Not only did these videos contribute an important message of solidarity from the new Luxembourgish community in the Americas at a difficult time, it also caused many of these future citizens to discover the Luxembourgish language and current events in Luxembourg for the first time.
We spent another week of nonstop work sorting through the videos to create a unified message to share with the Deputies of Luxembourg’s Chamber of Deputies about why all these individuals care about Luxembourg and why they hoped the nationality deadline would be changed.
The Campaign was featured on RTL’s De Journal in an interview along with The Honorable Minister of Justice and Minister of Culture Sam Tanson (see right).
Outcome: On June 18th, the Chamber of Deputies voted to prolong the deadline for individuals to travel to Luxembourg until December 31, 2021. Not only did these videos contribute an important message of solidarity from the new Luxembourgish community in the Americas at a difficult time, it also caused many of these future citizens to discover the Luxembourgish language and current events in Luxembourg for the first time.
